This week, Karessa Parish, Growth Marketing Manager at ClassTag joins Jeff to talk about the connection between scaled CS and marketing.
Here are some of the key takeaways:
- Look for ways to automate things that you do over and over
- Evaluate your content to align with customer self-service needs
- CSMs should be facilitators rather than information keepers
- Give a space for customers to talk to each other
- Examples of scaled ways to grab your customer's attention
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