Building community within your B2B SaaS industry

Episode Thumbnail
00:00
00:00
This is a podcast episode titled, Building community within your B2B SaaS industry. The summary for this episode is: <p>There's an opportunity to build and cultivate a community within your B2B SaaS Industry.&nbsp; The COVID Pandemic could be the catalyst needed to spin up a community that can become an aspect of your customer success strategy.&nbsp;<br><br></p><ul><li>Communities can be a way to support the long-tail of your customer-base but It needs to be broader than just your product</li><li>This needs to be a full-time dedicated job to build, cultivate and engage with the community</li><li>Make communities valuable -- what Is the hard-hitting, actionable content that can drive value</li><li>How do you build listening channels to help translate challenges Into content</li></ul><p><br></p><p><br><br>--<br>This podcast is brought to you by Jay Nathan and Jeff Breunsbach of Customer Imperative, where we help B2B SaaS organizations build growth &amp; retention strategies. Learn more at <a href="https://customerimperative.com/">https://customerimperative.com/</a><br><br>Jay Nathan: <a href="https://www.linkedin.com/in/jaynathan/">https://www.linkedin.com/in/jaynathan/</a><br>Jeff Breunsbach: <a href="https://www.linkedin.com/in/jeffreybreunsbach">https://www.linkedin.com/in/jeffreybreunsbach</a></p>

DESCRIPTION

There's an opportunity to build and cultivate a community within your B2B SaaS Industry.  The COVID Pandemic could be the catalyst needed to spin up a community that can become an aspect of your customer success strategy. 

  • Communities can be a way to support the long-tail of your customer-base but It needs to be broader than just your product
  • This needs to be a full-time dedicated job to build, cultivate and engage with the community
  • Make communities valuable -- what Is the hard-hitting, actionable content that can drive value
  • How do you build listening channels to help translate challenges Into content




--
This podcast is brought to you by Jay Nathan and Jeff Breunsbach of Customer Imperative, where we help B2B SaaS organizations build growth & retention strategies. Learn more at https://customerimperative.com/

Jay Nathan: https://www.linkedin.com/in/jaynathan/
Jeff Breunsbach: https://www.linkedin.com/in/jeffreybreunsbach