Creating 'Channel' and 'Partner' success programs w/ Megan Macaluso

Episode Thumbnail
00:00
00:00
This is a podcast episode titled, Creating 'Channel' and 'Partner' success programs w/ Megan Macaluso. The summary for this episode is: <p><a href="https://www.linkedin.com/in/megan-macaluso-9a031a14/">Megan Macaluso</a>, VP of Customer Success &amp; Operations at ESG, has experience across the customer lifecycle. We brought her on to talk specifically about Channel and Partner programs - In particular, how we enable channel partners to be successful.&nbsp;</p><ul><li>Creating 'Channel' and 'Partner' programs Is similar to running customer success - we need to be enabling them to be successful.</li><li>Enablement, training and documentation are the table stakes within a Channel and Partner success program.</li><li>Resellers aren't only selling your product -- there's a number of products In their suite. Need to ensure they're successful with your product.&nbsp;</li><li>Cisco Is a great example of a partner program Implemented properly. Great technology, enablement and clear direction.</li><li>Large organizations need to be making the shift from Transactional to Customer-Centric</li></ul><p><br>--<br>If you want to join the discussion with thousands of other customer success leaders, join Gain Grow Retain: <a href="http://gaingrowretain.com/">http://gaingrowretain.com/</a><br><br>--<br>This podcast is brought to you by Jay Nathan and Jeff Breunsbach of Customer Imperative, where we help B2B SaaS organizations build growth &amp; retention strategies.<br><br>Learn more at <a href="https://customerimperative.com/">https://customerimperative.com/</a><br><br>Jay Nathan: <a href="https://www.linkedin.com/in/jaynathan/">https://www.linkedin.com/in/jaynathan/</a><br>Jeff Breunsbach: <a href="https://www.linkedin.com/in/jeffreybreunsbach">https://www.linkedin.com/in/jeffreybreunsbach</a></p>

DESCRIPTION

Megan Macaluso, VP of Customer Success & Operations at ESG, has experience across the customer lifecycle. We brought her on to talk specifically about Channel and Partner programs - In particular, how we enable channel partners to be successful. 

  • Creating 'Channel' and 'Partner' programs Is similar to running customer success - we need to be enabling them to be successful.
  • Enablement, training and documentation are the table stakes within a Channel and Partner success program.
  • Resellers aren't only selling your product -- there's a number of products In their suite. Need to ensure they're successful with your product. 
  • Cisco Is a great example of a partner program Implemented properly. Great technology, enablement and clear direction.
  • Large organizations need to be making the shift from Transactional to Customer-Centric


--
If you want to join the discussion with thousands of other customer success leaders, join Gain Grow Retain: http://gaingrowretain.com/

--
This podcast is brought to you by Jay Nathan and Jeff Breunsbach of Customer Imperative, where we help B2B SaaS organizations build growth & retention strategies.

Learn more at https://customerimperative.com/

Jay Nathan: https://www.linkedin.com/in/jaynathan/
Jeff Breunsbach: https://www.linkedin.com/in/jeffreybreunsbach