There's an opportunity to build and cultivate a community within your B2B SaaS Industry. The COVID Pandemic could be the catalyst needed to spin up a community that can become an aspect of your customer success strategy.
- Communities can be a way to support the long-tail of your customer-base but It needs to be broader than just your product
- This needs to be a full-time dedicated job to build, cultivate and engage with the community
- Make communities valuable -- what Is the hard-hitting, actionable content that can drive value
- How do you build listening channels to help translate challenges Into content
This podcast is brought to you by Jay Nathan and Jeff Breunsbach of Customer Imperative, where we help B2B SaaS organizations build growth & retention strategies. Learn more at https://customerimperative.com/
Jay Nathan: https://www.linkedin.com/in/jaynathan/
Jeff Breunsbach: https://www.linkedin.com/in/jeffreybreunsbach