Megan Macaluso, VP of Customer Success & Operations at ESG, has experience across the customer lifecycle. We brought her on to talk specifically about Channel and Partner programs - In particular, how we enable channel partners to be successful.
Creating 'Channel' and 'Partner' programs Is similar to running customer success - we need to be enabling them to be successful.
Enablement, training and documentation are the table stakes within a Channel and Partner success program.
Resellers aren't only selling your product -- there's a number of products In their suite. Need to ensure they're successful with your product.
Cisco Is a great example of a partner program Implemented properly. Great technology, enablement and clear direction.
Large organizations need to be making the shift from Transactional to Customer-Centric
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-- This podcast is brought to you by Jay Nathan and Jeff Breunsbach of Customer Imperative, where we help B2B SaaS organizations build growth & retention strategies.