Back in April of 2021, Holly Firestone joined Jeff to talk about the importance of community to an organizaton.
Listening to your customers is something that applies to many areas within an org, including community. As community is becoming a more dynamic and strategic component of an organization, it is important to recognize that there is a big listening element within community. Learning who they are and understanding the needs of your audience is crucial to maximize this aspect. They should be involved in the building of the community which gives a sense of community and turns them into advocates and proponents of the platform. Do they have ownership? Are you using their feedback (or at least responding to their input)? If not, you are not helping build the feeling of ownership.