This week, Nicole Saunders, Director of Community at Zendesk talks with Jeff about how community can help bring value to the customer experience by bringing CS in as a strong content provider.
- Helps move from a transactional to a relational and learning experience
- Helps align the community around scaled ideas to create synergy and utilize tools and offerings collaboratively across the company to become more retention focused
- Helps focus on certain KPIs and metrics that other teams have so you can use the data to tell the story of the customer and the community well
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